June 13, 2012 11:47am futuregmhomenews
Memorial Day weekend is behind us and the official start to summer is not far off, and with the change of seasons comes more exciting changes at Burke. Last year at this time we were getting ready to talk about the new Mid Burke lift and the installation of the wind turbine. One would think it would be difficult to top those announcements, but the news last week may just have done that. For those who have not heard, Burke was purchased by a private ownership group last week. The new owners, headed by businessman Ariel Quiros, own a number of other entities (both ski and non ski related) including Jay Peak Resort. Jay Peak has seen unprecedented capital investment in the resort over the past several years led by their President and co-owner Bill Stenger. We are delighted to have such a vibrant ownership team that is locally based and has such extensive experience in the ski resort industry.
So what do these changes mean for Burke? First, there are still many details to work out, this transaction happened very quickly, both the existing Burke team and new owners need to get up to speed. There will likely be no immediate changes in the next few months, summer festivals, lift served mountain biking, and the Tamarack grill will continue to operate as planned. Burke will continue to have its own brand and identity, and likewise for Jay Peak. Improvements for the upcoming winter, including significant upgrades to the snowmaking system and additional marketing are now being discussed. Beyond this season, further improvements and attractions, including additional bed base are seen as important to the success of Burke. We will also be discussing reciprocal pass and ticket deals that will allow the customers of both resorts to take advantage of this new partnership.